The brands winning tomorrow are building virtual experiences today
MSquared gives agencies, developers and creators the tools to build immersive experiences that audiences return to, moving beyond closed platforms.
Powering virtual experiences for industry leaders
The infrastructure for infinite worlds
MSquared provides the building blocks for immersive experiences from creating rich spaces and portable identities to keeping them safe, trusted, and ready to grow at scale.
Catalyst is our in-house innovation studio where bold ideas turn into playable worlds. We help brands move beyond advertising inside closed platforms into owned spaces where customers and fans join, engage, and return again and again. From rapid prototypes built in days to large-scale platform integrations, Catalyst brings together creative vision and technical expertise to push the boundaries of what's possible in virtual experiences.
Trusted partners
We work with leading brands, agencies, and creators to build unforgettable virtual experiences. Our partner network includes industry innovators who share our vision for the future of immersive digital engagement.
Major League Baseball
The Stadium experience, shared worldwide
- 25,000+ fans joined as avatars without performance limits
- Immersive ballpark atmosphere that captured the feel of game day
- Brought the live game experience to fans worldwide
BBC Philharmonic
Reimagining classical music for today's audiences
- First motion-captured conductor in a virtual concert
- 60 minutes average engagement per attendee
- Maintained BBC's broadcast quality standards in virtual space
Lamborghini
Digital luxury at Lamborghini speed
- Bespoke virtual world fully owned by Lamborghini
- From concept to live in just 3 weeks
- Drove premium engagement with target luxury audience